Whiteification

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Whiteification: the process whereby a person of color gradually assumes the personality and demeanor of white folk; to the extent that the person of color can no longer be ideologically distinguishable from a white person. Can be used as a verb as in “That Mexicana sellout is completely whiteified.” Whiteification usually occurs over time and may even shock the individual to realize they are actually a person of color. Whiteification may be also used to describe a space that has become white space or primarily composed of whiteified individuals.

Spanish translation – blanquiamento o el verbo blanquiado/a

#lablogadora #xicana

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